Two mixed-race women from Los Angeles, tired of waiting for someone to do it for them have created a leave-in conditioner aimed at women with hard-to-manage curly hair.
Wendi Levy, a full-time teacher found it hard to find products for her curly blond hair. 'There was the regular aisle for white hair, and then there was the aisle for black hair-care products,' she says. 'I would always have to blend products just to get them to work. Mixed-race individuals are the forgotten group.'
Kim Etheredge said she found white hair products a little drying and the black ones had too much oil. Both women agreed that a combination of the two would be perfect for their hair so they got together and created Mixed Chicks Leave-In conditioner specially for those with combination hair.
'There are millions of Americans whose hair is like this,' says Kim. 'Many mothers of mixed-race children are very happy with the product. Before they said they didn't know what to do with their daughter's or son's hair.'
Already a success in America, Mixed Chicks Leave-In conditioner is now being sold to Canada and Australia. Kim and Wendi say they'd love to sell to the UK and are looking for a distributor, we'll keep you posted on any developments. They are now busy working on a Mixed chicks Shampoo, in the meantime you can order Mixed Chicks Leave-in Conditioner on their website, click here to visit.